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Fashion is a difficult space to break into. Whether it's clothing, accessories, or jewellery, gaining visibility is a grind — regardless of how good your product is. Doing it alone can be isolating. This is why Totemband collaborated with Drøm Clothing on the Central Coast to deliver customers something new, yet familiar.

In early 2026, Totemband founder Ewan Willcox and Drøm founders Gary and Sheryle Berman set out to bring Drøm customers something fresh and expand their offering into the jewellery space. This is the story of how two Central Coast brands came together to deliver something unique and meaningful to their shared community.

After launching with some initial standalone success, Ewan recognised that Totemband had more to offer — there was a real opportunity to work with other brands and bring their own symbols and identity onto Totemband's bracelets. After reaching out to Drøm, the two brands decided to give it a go.

Totemband got to work on an initial order, incorporating Drøm's symbols into a select range of bracelet designs and colour schemes. Gary and Sheryle took the bracelets out for the first time over the Easter long weekend — and the results spoke for themselves, selling 16 units on the very first day.

Totemband now supplies Drøm with wholesale bracelets on an ongoing basis, unlocking a new revenue stream and adding genuine depth to their product range.

Ewan had this to say: "Totemband is all about authenticity — helping people connect with their true self through what they wear. But we've realised this works at a business level too, helping customers form a meaningful connection with a brand through something they don't just wear, but value. Working with Drøm has been a genuine win-win-win for both our brands and our customers."

To see the Drøm range, visit their website here: https://drom.com.au/collections/bracelets

We work with retailers, fashion brands, sports teams, corporate businesses, and events to bring their brand to life in a way that people can truly connect with. If you'd like to work with us, get in touch — we'd love to find the right fit for your business.